Market Research

Market Research Helps You Make Informed Decisions.

Before you make the big decisions and related investments to expand or change the way you do business, it’s critical to conduct detailed market research to collect all the available information you can. Because we all have our inherent biases and preconceptions, it’s important to consider using an experienced, qualified third-party research firm like Nth Impressions to help you understand the realities of a marketplace with as much detailed information as you can get– before you make your move.

Mitigate Risk.

Effective market research helps you gain insights into how to best approach your current markets or potential new markets. When you invest in competent research before you pull the trigger on change, you strengthen your chances for success and minimize your risks. In some cases, your relatively modest market research investment disproves some of your ideas and preconceptions and may even prevent you from making potentially unwise decisions. More often, the right research helps you adjust and hone your plan of attack before you leap, making for a more efficient and effective rollout of your strategic objectives. Either way, it’s money well spent.

Target Areas of Market Research.

Here are just some of the specific types of market research you should look at when considering entering new markets, expanding in current markets, or even exiting some areas of business.

New & Current Markets. Whether you’re looking to expand current business markets or forge ahead into new ones, the more you can learn about those target markets the better. Proper research can help you hone your approach for success.

Competitive Analysis. Nothing replaces the value of knowledge about the companies currently competing in marketplaces you do business in, or are looking to enter. Competitive analysis studies products, pricing, marketing vehicles, target audiences and more.

New Products. You think you have a great product to bring to market, but what do others think? Primary market research tools like surveys and focus groups give potential customer input on your ideas and their viability in the marketplace. Secondary research of existing reports, industry trends and more will give you critical information about the strength of a market, competitive saturation and more.

Feasibility Studies. This type of research typically includes competitive analysis, market trends, pricing strategies and more, then delves deeper with financial projections that help you determine investment costs, return on investment timelines and the feasibility of overall profitability.

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Let's Look Into It.

Nth Impressions has been helping companies with research projects for decades. We have the business savvy, resources and skills to dive in deep to bring you the kind of information you need to make great business decisions. Give us a call at 314-422-0196 or email us at getmoving@emailnth.com and let’s start the conversation.